Through a two-year cohort process of monthly, two-hour in-person or virtual meetings with quarterly coaching calls and with year-end retreats, we train pastors how to revitalize their churches to become “conversion communities,” where unchurched and de-churched people come to faith and grow in their faith. CEI’s strategy is research-based and outcome driven. And the research shows that churches successfully pursuing this simple equation or process become more effective at growing through reaching unchurched and de-churched people and are having greater impact on their community.